Why, What & How In the land of here, in the time of now… …there live three important questions: Why, What & How. Why demands clear intentions… …while what makes all the plans. How takes on whatever form that what and why demand. Why is a strange creature, who can be hard to understand. When what ignores why’s questions, hows are made without understanding anyone’s demands. What’s plans can be simple, or sometimes quite complex. How gets confused when not clear about what’s next. This can make how take a form no one will ever want. Leaving makers without pride to flaunt. This, kids, is why so many products fail… …and how makers learn that they must work through their intentions to prevail.